Nick Westlake of Crypto Prime Dealer SFOX Advising Umami Finance’s Executive Team

2 min readFeb 14, 2022


Umami Finance is thrilled to announce that Nick Westlake, a sales development executive at cryptocurrency prime brokerage SFOX, is advising Umami’s executive team to drive partnerships & growth for the project.

As Umami’s top advisor on business development, Westlake will leverage his experience and connections among digital asset exchanges & investors to help scale Umami’s partnership network & investor base.

Westlake has long been an integral part of the Umami community under his Discord handle @milx. Now, he is the first publicly-doxxed member of Umami’s team. Umami is delighted to have him on board!

“The Umami community is thoughtful, caring & most importantly down with the cause. Its leadership team is professional, innovative and hardworking,” Westlake said. “These points cumulatively made me want to contribute to the team.”

“My background in traditional BD & recently crypto BD has positioned me to assist in taking Umami to the next level,” Westlake added. “I hope to help form core partnerships for Umami that will position us as a standout protocol on Arbitrum.”

In his role at SFOX, Westlake develops and leads sales & marketing campaigns for SFOX’s suite of crypto trading & portfolio management products. He has built a global network of partners, including financial institutions, digital asset exchanges & high-net worth investors.

“In just a couple weeks since joining the team, Nick has demonstrated an impressive talent for forming connections on Arbitrum & facilitating positive-sum collaborations for Umami & the broader Arbitrum ecosystem,” said DeFiAlpha, Umami’s chief executive & product lead.

“As the first member of Umami’s team to doxx his public identity, Westlake has opened the door to new partnerships that bridge his off-chain & on-chain professional networks,” DeFiAlpha added.

SFOX connects a global network of exchanges, asset managers, banks & OTC liquidity providers via SFOX’s prime dealership platform to provide deep liquidity & optimized price execution for crypto trades of all sizes. SFOX has executed >50 million digital asset trades at a notional value of >$40 billion.

Umami is the first liquidity network & dividend protocol on Arbitrum. It deploys millions of dollars of wholly-owned treasury assets to support projects & standup new markets on the fast-growing Arbitrum network. In doing so, it generates hundreds of thousands of dollars in yield revenue that it distributes to its community through dividends.